Vertex Digital Solutions
I help small and mid-sized companies build reliable web applications, automate manual work, and improve internal operations with practical software
B2B
software, automation, and internal systems
EU
remote-first delivery from Bulgaria
Lean
senior execution without agency overhead
Services
Focused help for companies that need dependable software outcomes.
Start with a practical first version, then scale into backend functionality, automation, data, and client-facing systems when the business case is real.
Who this is for
Best for companies with a real workflow, delivery, or systems problem to solve.
The site is positioned for practical B2B work rather than generic freelance requests or one-off marketing pages.
Small and mid-sized companies with manual operational work
A strong fit when daily work still depends on people manually moving information between steps, systems, or teams.
Businesses using spreadsheets, emails, and disconnected tools
Especially useful for companies that have grown around practical tools, but now feel the pain of fragmentation and duplication.
Teams that need internal dashboards, portals, or workflow automation
Good for operations, sales, logistics, finance, and support teams that need clearer visibility and smoother processes.
Founders validating a software idea before investing heavily
Useful when you want a sensible first version, prototype, or technical direction before committing to a bigger build.
Companies without a full in-house software team
A practical match for businesses that need senior technical execution or guidance without hiring a full product and engineering department.
B2B teams planning phased delivery
Best when the goal is to launch something useful now, then expand carefully into deeper backend functionality later.
Common problems
The kinds of business problems I most often help untangle.
These are usually not abstract technology issues. They are operational bottlenecks, reporting gaps, fragile processes, and unclear software decisions.
Too much manual operational work
Important business steps still depend on people copying, checking, and moving information by hand.
Disconnected tools and weak visibility
Spreadsheets, email, SaaS tools, and internal processes do not fit together well enough to trust the workflow.
Reporting that is slow or hard to trust
Teams spend too much time assembling updates instead of getting clear answers from the data.
A first software build with unclear scope
The business knows something needs to be built, but the right first milestone and technical direction are still fuzzy.
How it scales
A lean website now. A serious business platform later.
The phase-1 site is built to rank, explain, and convert. The same stack can later support forms, dashboards, databases, portals, email workflows, and private client areas.
Frontend
Next.js, React, TypeScript, Blazor, Responsive UI
Backend
.Net, Node.js, APIs, Microservices, MVC, Databases
Automation
Email, documents, reporting, workflow integrations
Data
Dashboards, operational reporting, internal visibility
Delivery
Scoping, architecture, deployment, handover
SEO & Analytics
SEO foundations, analytics, content systems
Why directly work with me
Senior execution, direct communication, and less overhead between idea and delivery.
The value is not only in writing code. It is in making the work easier to understand, easier to prioritize, and easier to move forward.
You work directly with the engineer doing the work
No account-management layer, no handoff gap, and less translation between business context and implementation.
Senior judgment from the start
Architecture, tradeoffs, delivery planning, and risk are considered early instead of being discovered too late.
Async-friendly and straightforward
Clear written updates, practical scope, and visible progress help the work move even when schedules are busy.
Built to be maintainable after handover
The goal is not dependence. It is a system your team can understand, use, and extend with confidence.
Process
A clear path from vague idea to useful release.
The work is structured so business decisions and technical decisions stay connected.
Discovery
Clarify the business goal, users, workflows, constraints, and the real reason the work matters.
Scope
Turn the problem into a practical plan with deliverables, assumptions, risks, and a clean first milestone.
Build
Design and implement in focused cycles with regular checkpoints, working demos, and clear technical notes.
Launch
Deploy, measure, polish performance, and make sure the handover is understandable after the first release.
Improve
Use real feedback to decide what to automate, expand, simplify, or leave alone.
Insights
Useful thinking for companies deciding what to build.
Content should attract the right clients by answering real business and technical questions.
Strategy
When should a business build custom software?
A practical decision framework for choosing custom software over SaaS tools, spreadsheets, and manual work.
5 min read
Automation
Business automation first steps
How to identify automation candidates without creating a fragile pile of scripts.
4 min read
Consulting
What to prepare before hiring a technical consultant
The inputs that make consulting sessions sharper, faster, and more useful.
4 min read
Prefer a direct email first?
Send a short description of the business problem, current tools, target users, timeline, and what success should look like.
Start focused
Bring the business problem. Leave with a practical technical path.
Share the workflow, tool, or technical decision you are considering. The first conversation is about fit, clarity, and the fastest useful next step.